Wow, it looks like my Newspaper Ad that I shared with you last week caused a little stir with one subscrib… I mean, unsubscriber. (You can check out the newspaper ad HERE). I was originally going to share with you some not so great postcards today, but the message I got from this one unsubscriber […]
Category: Direct-Response Marketing
Hola! I hope your 2019 is off to a winning start! Mine?… not so much. Started off the year with a cold that spread to my eyes giving me Pink Eyes (Fun-fun). And, as you can see, I’ve already started neglecting the articles here. But, those are just excuses. So here I am. I thought […]
Howdy-ho!! It’s been over a month since I’ve written an article here, but I just wanted to share with you some insights from the marketing legend, Dan Kennedy, in his June 2017 edition of the No B.S. Marketing letter. It’s just going to be little quotes to get some blood flowing through your brain and […]
So for today I have my notes from reading How I Raised Myself From Failure To Success In Selling by Frank Bettger (this book is back from the earlier 20s… and I highly recommend it!). This will be note style so there’s really no order, just lots of great sales information which will also help […]
I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
If you like writing your own ads and sales letters then you’ll love How to Write a Good Advertisement by Victor Schwab. Schwab says there are five fundamentals in writing good advertisements: 1. Get Attention 2. Show People an Advantage 3. Prove It 4. Persuade People to Grasp This Advantage 5. Ask for Action Let’s […]
Hahaha! This was one of my first articles I wrote on Duke of Marketing. I got a good laugh out of it, and it’s a quick read with a great lesson which most people miss with their marketing. Enjoy! Let me guess, you put an ad in the paper, sent out a few postcards and […]
The rumors are true! After a couple of months of slowing down… Dan Kennedy (the Millionaire Maker Marketing Genius) is back in full force writing his articles in the No B.S. Marketing Letter! Woot-Woot!! One of Dan’s most well known Marketing Secrets (which you can occasionally find in the No B.S. Marketing Letter) is his […]
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
The other day I was reading my February 2017 issue of the *Doberman Dan Letter, and Doberman Dan was going over some copywriting tips. You know… your marketing campaigns are just salesmanship in print! Well I wanted to give you a quick rundown of what Doberman Dan had to share. This will be quick, with lots […]