Hahaha! This was one of my first articles I wrote on Duke of Marketing. I got a good laugh out of it, and it’s a quick read with a great lesson which most people miss with their marketing. Enjoy! Let me guess, you put an ad in the paper, sent out a few postcards and […]
Category: Getting Clients
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
The other day I was reading my February 2017 issue of the *Doberman Dan Letter, and Doberman Dan was going over some copywriting tips. You know… your marketing campaigns are just salesmanship in print! Well I wanted to give you a quick rundown of what Doberman Dan had to share. This will be quick, with lots […]
Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]
Well hi there! Ever think about using an Advertorial for advertising to get new prospects, customers, and clients? Do you even know what an Advertorial is? Well then, you’re in luck. Because I’m republishing a post on a GREAT example of an Advertorial that I originally posted in February 2014 (wow, time sure does fly […]
You know what success is about? It’s all about TAKING ACTION. This article was originally published in June 2015 when I attended the GKIC Fast Implementation Bootcamp. It was a blast and I can’t believe it was almost two years ago. Sheesh does time fly. But there’s a lot of gold nuggets throughout this article […]
This article about following-up with your prospects, customers, and clients was originally published in October 2015. It’s so important to follow-up that I wanted to share this article with you again. Enjoy! A couple of weeks ago, I was listening to local Christian radio station and they had an all day request to get help […]
The headline says it all. Life, not just marketing, is ALL about Taking Action. If you’re not moving you’re not growing. Regards to life, I had an old boss who always said “Action means life.” Think about it, if you’re not moving you’re dead. Well, the same goes with marketing your business. If you’re not […]
Happy Monday! I’ll tell you what… here in Cleveland we had some crazy weather the past few days. On Friday we hit a record high of 74 and on Saturday the high was in the 30s and we had 3 inches of snow. Hmm… mother nature must be playing some tricks on us or something, […]
What Does Donald Trump Winning The U.S. Presidential Election Have To Do With Marketing? EVERYTHING!
The news has been flying all over the world today that Donald Trump, against all odds, has won the U.S. Presidential Election. Before I go any further I want to say this is not a political post. This is my observations of the marketing done with the Presidential Campaigns. It’s to give you marketing ideas that you […]