I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
Category: Headlines
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]
Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more about having an objective for each piece of your marketing campaign. Enjoy! Seems most people only think about the […]
As I was reading through my *No B.S. Direct Marketing Letter, Dan Kennedy was talking about another marketing legend, Denny Hatch. What Denny said is absolutely true, but most don’t believe it. Here’s what Denny said: “We don’t tell direct mail anything; It tells us.” What does that mean? We don’t tell direct mail anything; […]
Originally posted August 2015, but it’s a perfect example of the old saying by copywriting legend Robert Collier… “Enter the conversation already going on in your prospects mind.” So, what’s everyone talking about at the end of August?? Well, keep reading to find out and see some great postcard examples! Oh, and the reason I […]
Ever sit down to start to write a new sales letter, book, or marketing campaign but just stare off into outer space because you don’t know what to write? Whelp, lucky for you I have a simple solution for you to overcome writer’s block. It’s really easy. Ready? The solution to overcome writer’s block is […]
I’ve mentioned this comic a long time ago (and actually post it on a marketing forum), but I want to bring it back up because it’s a great example of what Direct-Response Marketing is! I laugh every time I see this comic. How can marketing get any better than this?? You’re a window repair business […]
Today I’m sharing with you the Million Dollar Marketing Lesson by Dan Kennedy in the April 2016 No B.S. Marketing Letter. As I was reading I couldn’t help but think how important this lesson is for, especially when it comes to copywriting for your marketing campaigns and creating headlines, the ‘set-up’, and copy efficiency. Without […]
I have detailed notes for you on The Ultimate Sales Letter by Dan Kennedy. Feel free to print them out and keep them handy when you’re creating your next sales letter or marketing campaign. Enjoy! Detailed Notes from The Ultimate Sales Letter by Dan Kennedy The goal is understanding. To persuade someone, to motivate someone, […]