Doing a little ‘Throwback Thursday’ today! This is an article I wrote back in 2013 (Yikes, has it really been that long ago?). It’s about Victor Schwab’s book, How to Write a Good Advertisement: A Short Course In Copywriting. Enjoy! If you like writing your own ads and sales letters then you’ll love How to Write a Good […]
Headlines
Headlines are the lifeblood of all marketing and advertising. If you’re headlines suck then no one is going to ready the rest of your sales letter or ad. Three Types Of Headlines There are three types of headlines. 1. Self-interest: This is based on the reader’s benefits. 2. News 3. Curiosity Examples Of Self-Interest, News, […]
We have all seen the headline “SEX.” It grabs everyone by their ears and demands attention. And, it gets it! You MUST have a headline that demands attentions or else the readers will fly right by your ad and you won’t make a sale. Not good. One of the biggest marketing sins you […]
