(Note: This is a postcard example I am critiquing that was received from a real estate agent. The examples I give can be used for ANY business, not just real estate.) Last spring I received a postcard from a real estate agent which I critiqued on here. You can see this article by Clicking Here. Well […]
Category: List Building
Beside marketing, I also do International Purchasing. Back in December, a new vendor cold called me asking if we could give him a quotation. I told him to give us some info in email. So the vendor gave info on his company and what they sell. Since we already have vendors we like and use […]
*It’s Throwback Thursday! Today’s post was originally published in March 2014, about collecting your prospects’, customers’, and clients’ contact info and figuring out their LTV or Lifetime Value of a Customer. (Did you know your best customers are you existing customers?!!) Enjoy! So, a customer comes into your business and buys a product from you. […]
I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
Today is a guest post from the Marketing Genius himself… Dan Kennedy (AKA: The Millionaire Maker)! Dan is going to talk about the 5 UN-creative thoughts about creativity. Enjoy! 5 UN-Creative Thoughts About: Creativity Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin […]
Hahaha! This was one of my first articles I wrote on Duke of Marketing. I got a good laugh out of it, and it’s a quick read with a great lesson which most people miss with their marketing. Enjoy! Let me guess, you put an ad in the paper, sent out a few postcards and […]
One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]
The other day I was reading my February 2017 issue of the *Doberman Dan Letter, and Doberman Dan was going over some copywriting tips. You know… your marketing campaigns are just salesmanship in print! Well I wanted to give you a quick rundown of what Doberman Dan had to share. This will be quick, with lots […]
Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]
Seems I haven’t done a “Back-to-the-Basics” in a while, so today I want to share with you a quote from the marketing genius, Dan Kennedy. In the November 2016 issue of the No B.S. Marketing Letter, Dan was talking about waste. And not just any waste but… Dumb waste. I’m sure you’ve seen a lot of […]