When you think of postcards you probably think of landscapers, real estate agents, home improvement companies, etc., but do you ever think about postcards being used as a hiring tool? Whelp, that’s just what the grocery chain, Aldi, has done! Below is an example of an Aldi postcard that my friend got in her mailbox. […]
Category: Postcards
You know what really grinds my gears?… When someone uses a template based postcard to send out their mailings so they look like everyone else’s postcards! Arrrggghh For today, I’m going to show you the “fail” of the week. Below you’ll find two sets of postcards set out by two different real estate agents. Pay […]
(Note: This is a postcard example I am critiquing that was received from a real estate agent. The examples I give can be used for ANY business, not just real estate.) Last spring I received a postcard from a real estate agent which I critiqued on here. You can see this article by Clicking Here. Well […]
I haven’t done a ‘Back-to-the-Basics’ in awhile, but I was reading Rick Warren’s book Purpose Driven Church (Recommended by the Millionaire Maker Marketing Genius… Dan Kennedy… and when Dan recommends you read something you read it!), and it is full of marketing genius! But two things really caught my eye that applies to marketing in general, and will apply to […]
This article was originally published in March 2016. The only update I have is… about two weeks ago I received another postcard from the same real estate agent! And guess what… it wasn’t any better. *face slap* Whelp, enjoy! Oh, and be sure you DON’T do this with your marketing or I WILL FIND YOU […]
Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]
As I was reading through my *No B.S. Direct Marketing Letter, Dan Kennedy was talking about another marketing legend, Denny Hatch. What Denny said is absolutely true, but most don’t believe it. Here’s what Denny said: “We don’t tell direct mail anything; It tells us.” What does that mean? We don’t tell direct mail anything; […]
Originally posted August 2015, but it’s a perfect example of the old saying by copywriting legend Robert Collier… “Enter the conversation already going on in your prospects mind.” So, what’s everyone talking about at the end of August?? Well, keep reading to find out and see some great postcard examples! Oh, and the reason I […]
So for the past week I sent out a few emails to you about the no-cost Total Business Growth Accelerator livecast that Dave Dee (Marketing Genius) of GKIC was hosting. Now I know some of you couldn’t be there, so I figured I’d share some of my notes with you… Ain’t I a swell guy? […]
I received an ‘OK’ postcard for a Frozen Yogurt & Juice Bar Café that was mailed using the USPS’s Every Door Direct Mail (I love-Love-LOVE EDDM)! Now it wasn’t a perfect postcard, but it had a lot going for it. The first thing that grabbed my attention was the size. It was a perfect square (6.5″ […]