[Postcard Example] Enter The Conversation Already Going On In Your Prospect’s Mind

Robert Collier, one of the greatest copywriters of the early 1900s, said, “Enter the conversation already going on in your prospects mind.” What does he mean by this?  Well, I’ve got an example of a great direct mail piece I want to share with you that enters the conversation already going on in the prospects mind. […]

USPS Offering $50 & $100 Postage Credit For EDDM

You heard it here! The United States Postal Service is now offering $50 and $100 postage credits for first time users of Every Door Direct Mail (EDDM).  Check it out here: Not sure what EDDM is?  It’s a low cost way (Currently 17.5 cents for postage per postcard) to mail over-sized postcards (I mail […]