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NOTES on Outrageous Advertising!

One of my favorite marketing books is Outrageous Advertising by marketing legend Bill Glazer (co-founder of GKIC). So, today I’m going to give you the notes I took on Outrageous Advertising that you can use today to increase your Return-on-Investment advertising dollars. Ready?! People divide all advertising into three categories: “A” (the YES pile), “B” […]

11 Of The DEADLIEST Direct Mail Mistakes You’re Making Right Now

Recently, I was on a live call with GKIC‘s very own Dave Dee and direct mail expert Craig Simpson (Craig has sent out over 200,000,000 sales pieces… WOW). There was so much great info that I wanted to share with you my notes on the 11 Deadliest Direct Mail Mistakes (I’ll reveal the 11 mistakes […]

Use An Advertorial To Get New Prospects, Customers, & Clients!

Well hi there! Ever think about using an Advertorial for advertising to get new prospects, customers, and clients?  Do you even know what an Advertorial is? Well then, you’re in luck.  Because I’m republishing a post on a GREAT example of an Advertorial that I originally posted in February 2014 (wow, time sure does fly […]

What Does Donald Trump Winning The U.S. Presidential Election Have To Do With Marketing? EVERYTHING!

The news has been flying all over the world today that Donald Trump, against all odds, has won the U.S. Presidential Election. Before I go any further I want to say this is not a political post.  This is my observations of the marketing done with the Presidential Campaigns.  It’s to give you marketing ideas that you […]