Copywriting Formula: Problem – Agitate – Solve

When you’re creating a new marketing campaign, do you sometimes just stare into space not sure what to do?

Well, when creating a new marketing campaign, one of the popular copywriting formulas you can use is:


You first want to address your prospects PROBLEM.  Then you want to AGITATE the problem by stirring up discomfort.  Then, you SOLVE the problem by giving a solution.

Here’s a great infomercial from The Animal Foundation using the Problem – Agitate – Solve formula along with many other great marketing points… Can you spot them?

I laughed really hard when I first saw this infomercial.  At first I thought it was a joke, but if you follow the link ( you can see they’re for real.  And, when you study the video they actually did a really good job with their marketing!

First off, as I mentioned above they used the Problem – Agitate – Solve copywriting formula.  Can you spot them??

Here’s Other Great Marketing Points:

  • Features:  Mentions what the Pet Dog can be (Alarm system, concierge, body pillow, gardener, etc.)
  • Benefits:  They’ll clean up.
  • Call-to-Action:  “Contact The Animal Foundation at today.”
  • Sense of Urgency:  “Order in the next 30 minutes and we’ll throw in…”
  • Bonus:  Instant Gym Attachment (and includes a benefit… “watch those pounds melt away.”)
  • Guarantee:  “All Pets Come With A Lifetime Supply Of Unconditional Love!!!”  Though, it would have been better if they would have mentioned “guarantee.”  So it could have read, “All Pets Come With A Lifetime Supply Of Unconditional Love, Guaranteed!”

Did you spot all these marketing points?  See something I missed?

Be sure to leave your comment below.

Now go take action!



  1. I sent an email out this morning to my lead magnet list. And wouldn’t you know it I wrote it using that formula. And I’ll be honest it’s the first sale I have ever generated via email only interaction.

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