Dan Kennedy’s Marketing Triangle

Right Message, Right Market, Right Media

Right Message, Right Market, Right Media




If you haven’t noticed, I’m a huge Dan Kennedy fan.  He is a top Direct-Response Marketing & Copywriting guru.  The elite, best of the best.

If you have ever read his book, No B.S. Direct Marketing, Dan talks about his marketing triangle.

You need to get the RIGHT MESSAGE to the RIGHT MARKET using the RIGHT MEDIA.

What does that mean?

1.  Right MessageWhat is the message you are trying to say?  If you’re selling hair growth products, you want to give all of the benefits of hair growth and prove your product works.

2.  Right MarketWho are you trying to sell to?  This is very important.  If you’re selling hair growth products, you’re not going to be selling to teenagers, are you?  Probably not.  You’re target market would be middle aged men who are going bald.

3.  Right MediaHow will you reach this target market?  I bet you’re not going to be advertising at the local carnival.  You’ll want to find out where bald men shop, what they read, what they watch, and then you’ll be sure to use this media to reach your target market.

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This marketing triangle should be the first thing you look at before you create any marketing campaigns.

If you have the Right Message and the Right Market, but the Wrong Media, guess what… you’re marketing campaign WILL flop.

If you have the Right Message, Wrong Market, and the Right Media, guess what… you’re marketing campaign will flop.

All three sides of the triangle must match up.


This is the way to create winning marketing campaigns.

If you’re new to marketing, or have never heard of the Marketing Triangle, then I highly suggest getting Dan Kennedy’s No B.S. Direct Marketing book today.  Would you like to read the first chapter for free??  Then go up to the “contact” tab above and send me an email requesting your free chapter and I’ll send it to you.  🙂

Now go take action!


  1. Great article detailing Dan’s basis of marketing. Nothing can be done without this solid foundation. The thing is it will probably take you months, perhaps even years until you get message, market, media correct. And until you do, you won’t have an ultra successful business. That’s a certain. And the quicker you do, the less ‘waste’ you will have.

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