Here’s a little marketing lesson I would like to share with you…
Yesterday, my boss and I received a Christmas gift from one of our service providers for real estate that we have used in the passed.
It was a nice gift, a calendar of Cleveland along with blank cards that we can use to send little notes to our clients.
But, there was one thing I noticed that this service provider didn’t do… Market! There was no business card, no phone number (no contact info at all), and nothing asking us for our business.
This would have been the perfect time to include a gift certificate for 25% (or whatever you seem fit), a business card, a little note about how much they appreciate our previous business and they would love to continue doing business for us, and contact info!
When you send out Christmas Cards, Easter Cards, Birthday Cards, any holiday card, etc. be sure to market market market!!! Give your clients a reason to respond, to do business with you, to spend money on you!
Have you made this same mistake before? What are you currently doing about it? What can you offer with your Christmas gift to your clients to get them back in the doors?
Now go take action!