Ideas… where can you get new ideas for your advertising and marketing campaigns?
How come it seems some people can always come up with new ideas, and you struggle to get your thinking cap on?!
So, how can you come up with new ideas for your advertising and marketing campaigns?
Well, I got news for you. It’s not hard to come up with new ideas, it just takes a little itsy-bitsy work.
For starters, be an avid reader!
Yep. And, not just marketing books, but all types of books and magazines. It’ll get your mind flowing and you just might think, “That doesn’t apply to my business, but I could take it, tweak it, and make it apply to my business!”
I can’t tell you how many times I get a new idea from some book or magazine (even a Home and Garden magazine) that has nothing to do with marketing. GOLD!
Create a “Swipe File.”
A swipe file is when you collect marketing pieces you receive so you can later go back to them and “swipe” ideas from them to use as your own.
One thing I’ve done on the blog is share examples (good and bad) of marketing pieces. This could be the beginning of your swipe file! (check it out by Clicking Here)
Look at what your INDIRECT competitors are doing.
EVERY BUSINESS is a competitor of yours.
I’ll repeat that. EVERY BUSINESS IS A COMPETITOR OF YOURS.
Everyone time someone buys a product or service from someone, they’ll remember what kind of service they had.
Example: Say you call up the cable company and their customer service is the best you’ve ever seen! You can tell they actually care about you and they correct the problem. You’ll be happy, no?
Well, say the next day you walk into a clothing store and the customer service is horrible. No one bothers to greet you. When you do ask for help they give you the look of disgust because they have to stop texting to help you.
You’ll be comparing services with the cable company. That’s why you want to be on top of what your indirect competitors are doing and incorporate it into your business.
Look at what you DIRECT competitors are doing… and do the opposite!
Most likely your competitors are doing it wrong. They’re most likely doing “brand” type advertising like… “Dave’s Fitness. 555-555-5555.” No offer, no call-to-action, nothing-nadda-zip.
And, if you’re still stuck on ideas then take out a piece of paper and pen and just start writing. Write whatever comes to your mind, and if you can’t think of anything then write, “I can’t think of anything, I can’t think if anything, etc.” until you figure out what to write!
Then you’ll start getting ideas for your advertising and marketing campaigns.
What are some ways you’ve came up with new ideas for your advertising and marketing campaigns?
Be sure to share them in the comment section below!
Now go take action!