Lately, I’ve been seeing a lot of questions around creating a Unique Selling Proposition (USP).
So, I thought I’d give you some tips on creating your own USP for your business.
For an effective Unique Selling Proposition you need to be able to answer the following question:
Why should I, your prospective customer, choose to do business with you versus any and every other option available to me or not do anything at all?
You want this to be a “Benefit Oriented Presentation.”
Example: “Fresh, Hot Pizza Delivered to Your Door in 30 Minutes or Less – or It’s FREE.”
Now that’s a USP! Do you know who’s USP that was? If you guessed… Domino’s Pizza then you’re correct!
They’re not saying they have the best pizza. They’re saying, “Fresh, HOT Pizza.” Mmm… Pizza. And, they say it’ll be delivered to your door within 30 minutes or it’s free!! Hey, I don’t have time to wait 45 minutes to an hour for a pizza. I’m hungry now! And, if they get here in 31 minutes the pizza is free. How can you beat it?
Here are 20 ‘Idea Generators’ for the creation of a customer getting Unique Selling Proposition:
- What do you do GREAT?
- How will it BENEFIT your TARGET MARKET?
- Clearly identifies your TARGET MARKET
- Opportunity Gap: What VOID in the Market Place can you fulfill?
- Should be SHORT and EASY to RELAY
- Once someone hears it, will it begin a CONVERSATION?
- A GREAT GUARANTEE
- Deliver SPEED
- A BIG PROMISE
- Added Value
- Premiums/Gift with Purchase
- Payment Terms
- What do people HATE that you can FIX?
- What do your CUSTOMERS EXPERIENCE?
- Combination of some or all of the above
If your competitor can use your USP then it’s not good, and you’ll have to come up with a new one.
And, just to help you out, I’ll be more than happy to throw around some ideas for you. All you need to do is think about the above question and use the Idea Generator, come up with one or two possible USPs for your business and share them in the comments below.
When you do that I’ll comment back with a few other ideas (unless, of course, you’re rockin’ the USP and don’t need my help).
Sound good? Awesome!
Now let me see your Unique Selling Proposition in the comments below!