So, I just mailed off my first 3D mailing I created for my boss. It’s in a 9 x 12 brown envelope with a sales letter, booklet, and a mini Rubik’s Cube.
<——Check out the picture to the left.
This is part of a 3-step campaign. The first step was a postcard mailed out to a newly expired listing letting the homeowner know that they will be receiving a booklet on how to get their home sold along with a special offer.
“Is Selling Your House More Puzzling Than You Thought?”
I then wait 5-7 days, and if the homeowner hasn’t already re-listed with another agent I send out the Rubik’s Cube mailing (see picture above). This includes a sales letter (see headline above), booklet, and the Rubik’s Cube. The Rubik’s Cube makes the mailing interesting. When someone gets it in their mailing box they will be curious as to what’s inside so they’ll be sure to open it. Now, they already received the postcard so they know this booklet is coming, but incase they weren’t interested the lumpiness will get them to open the mailing (if your mailings don’t get opened they can’t be read, and if they aren’t read you don’t even have a chance to get a response).
Since I’m sure you’re curious as to how much it cost to mail, one package is $2.07 to mail First Class Parcel (it’s the cheapest). This does not include the cost of the envelope, paper, color printer usage, and the Rubik’s Cube. If you’re curious to know the breakdown of the costs, feel free to leave me a comment below or click on the Contact tab to get ahold of me.
If, after this mailing, the homeowners don’t respond, I’m sending out a third mailing which is 3D self-mailer (Awesome!). I’ll write about this third step next week once I mail them off. What’s the third step going to be??? Hint: Self-mailing Trash Can.
Have you ever thought about 3D mailing in your marketing? Heck, have you even ever heard of it How can you use 3D mailing in your marketing?
Now go take action!