One thing I was doing in my 3 step mail campaign to expired listings was taking a brown 9″ x 12″ envelope and putting in a mini Rubik’s Cube to make it lumpy so it’ll get opened. Well, I never got a response from this 2nd step mailing. Booo!!! Though, I’ve been getting great responses from the third step (Trash Can and now Message in a Bottle).
Anywho, I decided to change up the 2nd step by changing out the brown envelope and mini Rubik’s Cube for a fake Express Envelope that has a Bald Eagle on it. Here’s a picture of the envelope along with the Message in a Bottle with the notepad I use to write the handwritten messages:
Pretty sweet, huh?! Looks better than the real deal!
The goal here is to get your sales letter opened!!! If it gets thrown away then it never gets seen and you can never get a new client. Don’t do what everyone else does. Be different. This will definitely boost the open rate of your envelopes, just be sure you have a killer sales letter!
So far I’ve sent out 9 of these envelopes with no response… yet. Unfortunately, for me, expired listings are very scattered and I target specific houses so I don’t just send my 3 step mail campaign to just any listing.
It’s all about testing to see what works and what doesn’t work. My brown envelope with the mini Rubik’s Cube didn’t work, but maybe this new Rush Priority Express envelope will. Only testing will tell.
Interested in getting some of your own? Check out my affiliate at 3DMailMarketing.com (I won’t even be able to buy Starbucks for two with the commission, so be sure to buy a lot! Just kidding… or am I?). You can also check out their 3D self-mailers and grabbers which WILL get your prospects attention.
If you received this in the mail, wouldn’t this be the first thing you open? You certainly wouldn’t throw it away, would you? I didn’t think so.
Be sure to leave a comment below and…
Go take action!