I’ve mentioned this comic a long time ago (and actually post it on a marketing forum), but I want to bring it back up because it’s a great example of what Direct-Response Marketing is!
I laugh every time I see this comic.
How can marketing get any better than this?? You’re a window repair business and market directly to consumers who need your services. Sure, you threw a brick through their window, but now they need to call you to fix the problem.
It has Direct-Response written all over it:
- Headline (Need Window Repair?)
- Call-to-Action (Call: 555-2984)
- Prospect needs your services now (Window repair)
I recommend printing out this comic and putting it somewhere on your desk for when you need to remember exactly what Direct-Response Marketing is. Oh, and for a good laugh when you’re feeling blah!
No go take action!