Is that a Guarantee I see?
Oh, the joys of marketing. Look to your left, look to your right, what do you see? Crap-tacular marketing everywhere with no guarantee.
Do you not believe in your product/service to offer a guarantee? I know what you’re all saying… “But, David… I believe in my product/service but customers will just ‘use’ the system and they will put me out of business because I have to refund their money.” Poohie!
Most people never take advantage of the refunds. How many people do you know who buy a product that comes with a rebate and forget to send it in?? I could start naming people right now! It’s the same with guarantees, most people never take advantage of them (and they should NEVER have to use the guarantee because your product/service is the elite best-of-the-best).
The main purpose of a guarantee is to offer your customer piece of mind.
Could you offer a 30 day guarantee? How about a 60 or 90 day guarantee for a full refund? The longer your customer has to respond to the guarantee the more confidence they’ll have in your services.
I know a home inspector who offers a Double Money-Back Guarantee for 30 days on all inspections. Talk about confidence in his services! And, yes, he gets a lot of business.
So, quit reading this post and get a guarantee on all of your marketing! Go. NOW!