Problem – Agitate – Solve (Copywriter’s Secret)

When you’re creating a new marketing campaign, do you sometimes just stare into space not sure what to do?

Well, when creating a new marketing campaign, one of the popular copywriting formulas you can use is:


You first want to address your prospects PROBLEM. Then you want to AGITATE the problem by stirring up discomfort. Then, you SOLVE the problem by giving a solution.

Here’s a great infomercial from The Animal Foundation using the Problem – Agitate – Solve formula along with many other great marketing points… Can you spot them?

I laughed really hard when I first saw this infomercial. At first I thought it was a joke, but if you follow the link ( you can see they’re for real. And, when you study the video they actually did a really good job with their marketing!

First off, as I mentioned above they used the Problem – Agitate – Solve copywriting formula. Can you spot them??

Here’s Other Great Marketing Points:

  • Features: Mentions what the Pet Dog can be (Alarm system, concierge, body pillow, gardener, etc.)
  • Benefits: They’ll clean up.
  • Call-to-Action: “Contact The Animal Foundation at today.”
  • Sense of Urgency: “Order in the next 30 minutes and we’ll throw in…”
  • Bonus: Instant Gym Attachment (and includes a benefit… “watch those pounds melt away.”)
  • Guarantee: “All Pets Come With A Lifetime Supply Of Unconditional Love!!!” Though, it would have been better if they would have mentioned “guarantee.” So it could have read, “All Pets Come With A Lifetime Supply Of Unconditional Love, Guaranteed!”

Did you spot all these marketing points? See something I missed?

Be sure to leave your comment below.

Now go take action!



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