The other day I walked down my driveway to the mailbox and got my mail. The usual was in their… paper ads, bills, and… what’s this?! A little blue envelope that looks to be a card from someone.
Hmmm… I was wondering who would send me a birthday card in September when my birthday is a few months away, but hey, I’m not going to turn down a check with my name on it!
But, there was something odd with this envelope. It wasn’t addressed to me. In fact, it wasn’t addressed to anyone. Heck, it didn’t even have a mailing address to my address. And, it gets weirder.
There was no return address either! Not on either side. Nothing – Nadda – Zip
So, obviously someone I know, or a neighbor, or someone, stuck this blue envelope into my mailbox, right?! Well, that’s what I thought until I opened it…
Would you look at that. It was an invitation from, none other than, DirecTV.
I’ll tell you what… the envelope got the job done! It got opened so I’d look inside instead of throwing it away.
Look at the picture above, if you saw that blue envelope in your mailbox without any address, wouldn’t you want to know who sent it and what’s inside? Of course you would!
But, unfortunately for DirecTV, I wasn’t in the market for cable or satellite TV. In fact, I don’t even have cable. I have a $20 pair of HD rabbit ears that gets me a couple local movie channels and the normal local stations. I used to be addicted to TV, but for the past 4 years I haven’t been watching much of any.
I’m all about reading. Speaking of reading… stay tuned for “Back-to-the-Basics” Monday!
Anywho, when you send out a sales letter in the envelope you need to do what you can to get the envelope opened so your sales letter can get read! If the unopened envelope goes into the trash then the sales letter doesn’t get read.
As a side note… I’m trying to find out if someone who works for the company was just going around putting these in people’s mailboxes (which is illegal), or if they have some kind of deal with the USPS, kind of like Every Door Direct Mail, just without any indicia or stamps.
I’ll let you know if I find anything out.
Now go take action!
I’m with you David – a plain envelope WOULD grab my attention and curiosity too.
In fact – it’s a bloody good idea!
Great post by the way…