Seems most people only think about the end result of things, especially when they’re creating their marketing campaigns.
That’s why I made this recording about, “What is the objective for each piece of your marketing campaign?”
You want to think about the end result, but, more importantly, you really want to know what the objective is for each piece of your marketing campaign.
What’s the job of the envelope? How about the headline? Now the sales letters?
What about the emails, online ads, free reports, books, etc.?
You can now start thinking about each marketing piece’s objective by listening here:
So, have you ever thought about this before?
Have you ever thought about the objective of your envelope? Once it gets opened it has done its job! Then the next piece in your marketing campaign is at work, and so on.
How will you think differently about creating your marketing campaigns? Be sure to share you thoughts in the comments below.
Now go take action!
Cool review on marketing on a mission.
I struggle finding the reason why specific campaign or promo didn’t work.
I know…test,test and more test.
Is there a formula or algorithm to track or analyze the variables of the campaign?
You got it right: test-Test-TEST.
I helped a client create a marketing campaign for real estate. Well, prospects were going to the website via an offline sales letter, but weren’t opting in. That told us the envelope and sales letter was doing its job, but the website was lacking, so we had to change it.
The best way is to do A/B split testing. So, with the sales letter in an envelope, you can have the exact same sales letter (except you’ll want to use different phone numbers/web address so you cam track), but use different envelopes. Then, if most of your leads are coming from A, then you know that envelope is getting opened.
This goes the same with headlines, sales letters, ads, online ads, postcards, etc.
-David Hunter