You Gotta Do Whatever It Takes…

The other day I was reading my February 2017 issue of the *Doberman Dan Letter, and Doberman Dan was going over some copywriting tips.  You know… your marketing campaigns are just salesmanship in print!

Well I wanted to give you a quick rundown of what Doberman Dan had to share.  This will be quick, with lots of gold nuggets to pick from.

Here’s what he said:  You gotta do whatever it takes to put yourself into the head of your prospect.  You gotta feel what they feel.  You gotta look at the world through their eyes.  You need to feel what it’s like to experience their reality… their truth.  You gotta put aside your reality and live theirs… even if only for a few fleeting moments.”

Wise words from a wise man.

So how do you do it?

Well, Dan goes on to explain 5 self-centered emotions we all have.

  • Greed
  • Guilt
  • Fear
  • Pride
  • Love

These are the 5 reasons we buy anything.  We’re all about me-Me-ME.  Ever hear of the… iPhone.  The very first letter is ‘i’. 

Here are 6 factors from Psychology of Influence:

  1. Scarcity
  2. Authority
  3. Social Proof
  4. Consistency/Commitment
  5. Liking
  6. Reciprocity

Add all these together when writing your next marketing campaign and… WHAM!!!  You’re going to hit the bullseye.

Oh, and here’s Doberman Dan’s overview of a successful marketing campaign:

  • Take the best sales points, offers and hooks that have worked before…
  • Find new ways to hook them together and synthesize something new… new themes, new angles, new hooks…
  • Then get creative and “massage” it… so even if it isn’t totally new, it appears new and different.

And remember Dan Kenney’s Marketing Triangle:

“You have to get the RIGHT MESSAGE to the RIGHT MARKET using the RIGHT MEDIA.”


There you have it.

Take it for what it’s worth and go take action!!!

*If you’d like more information on the Doberman Dan Letter then discover more by Clicking Here.

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